Pinterest Pin Dimensions and Aspect Ratios Explained

Getting pin dimensions wrong is one of the fastest ways to lose clicks. A pin that gets cropped awkwardly in the feed looks unprofessional and gets scrolled past.

The ideal ratio: 2:3

Pinterest recommends a 2:3 aspect ratio for standard pins. Common pixel sizes include:

• 1000 × 1500 px — the most widely used
• 735 × 1102 px — a slightly smaller alternative
• 600 × 900 px — acceptable for quick drafts, but export larger when possible

Taller pins occupy more vertical space in the home feed, which increases visibility.

What to avoid

Square pins (1:1) take up less feed real estate and generally underperform compared to vertical formats for organic reach.

Extremely tall pins (beyond roughly 2:3.5) may get truncated in some views. Stick close to the 2:3 sweet spot unless you have a specific reason to go taller.

Horizontal images are a poor fit for Pinterest's layout. If your source photo is landscape, crop or extend it vertically rather than posting as-is.

File format and size

Export as PNG for graphics with text overlays, or JPEG for photographic content. Keep file sizes under 20 MB — Pinterest's upload limit — but aim for high quality within that cap.

Quick reference

When in doubt, design at 1000 × 1500 px and you will be covered for the vast majority of use cases.

Use the Pixlory Pinterest pin generator to export pins at the correct vertical size automatically.