What Are Pinterest Rich Pins? Types and How to Enable Them

Rich Pins automatically pull extra information from your website and display it on the pin itself — like an article headline, a product's price, or a recipe's ingredients. They make your pins more informative, more trustworthy, and stay in sync with your site when you update it.

What is a Rich Pin?

A Rich Pin is a regular pin enhanced with metadata from the linked web page. Pinterest reads structured data on your site and shows it alongside the pin. Because the information comes straight from your page, it updates automatically when you change the page — no need to edit every pin.

The three types of Rich Pins

Article Rich Pins

Show the headline, author, and description of a blog post or article. Ideal for bloggers, publishers, and anyone sharing how-to content.

Product Rich Pins

Display real-time pricing, availability, and product details pulled from your store. If a price changes or an item goes out of stock, the pin reflects it. Great for e-commerce and Etsy-style shops with their own sites.

Recipe Rich Pins

Add ingredients, cooking times, and serving sizes directly on the pin. Recipe Rich Pins are a big advantage for food bloggers, since people can see what is involved before clicking.

Why use Rich Pins?

• More context in the feed — people know what they will get before clicking, which tends to bring more qualified visitors.
• Always up to date — titles, prices, and stock status sync from your site.
• Stronger branding — your site name and details appear consistently across every pin linking to you, including pins other people save.
• Better signals for Pinterest — structured data helps Pinterest understand your content.

How to enable Rich Pins

1. Add metadata to your site

Rich Pins rely on Open Graph or Schema.org markup in your page's HTML. Most modern platforms handle this for you:

• WordPress: SEO plugins like Yoast or Rank Math add Open Graph tags automatically.
• Shopify: Product structured data is included in most themes by default.
• Recipe plugins: Tools like WP Recipe Maker output recipe schema for you.
• Custom sites: Add tags such as og:title, og:description, og:type, and og:image, or the relevant Schema.org types like Article, Product, or Recipe.

A minimal article example:

<meta property="og:type" content="article" />
<meta property="og:title" content="Pinterest Board Strategy Guide" />
<meta property="og:description" content="How to organize boards for SEO." />
<meta property="og:site_name" content="Your Site" />

2. Claim your website

In your Pinterest business account, go to Settings → Claimed accounts and claim your domain. This connects your site to your profile and unlocks website analytics.

3. Let Pinterest pick it up

Pinterest detects valid metadata when pins are created from your pages and applies Rich Pin formatting automatically. It can take a little time to appear, so give it a few days after adding markup.

Troubleshooting

If your pins are not showing as Rich Pins:

• Check the page source to make sure the metadata is actually there, not only in a preview.
• Use a structured data testing tool (like Google's Rich Results Test) to catch errors in your schema.
• Confirm the pin links to the exact page that contains the metadata, not a redirect or a homepage.
• Be patient — changes are not always reflected instantly.

Rich Pins still need great visuals

Metadata adds context, but the image is still what stops the scroll. Pair Rich Pins with strong vertical pin designs and a clear headline to get the best of both.

Create pin images that do your Rich Pins justice with the Pixlory Pinterest pin generator — upload a photo and get a polished vertical pin in seconds.